LIA

Authentic creator marketing at scale.
April 2026 · Confidential
01
The Shift

Consumer attention has moved to creators. Ad budgets haven’t followed yet.

69%
trust creator recommendations
over brand messaging
3.35x
ROI — highest of any
marketing channel, above TV
<2%
of ad spend
goes to creators
02
The Problem

Creator marketing works. It just doesn’t scale.

01
Hard to find the right creators
Vetting for brand fit and audience relevance is manual and slow.
02
Everything is manual
Outreach, negotiation, briefing, content review — every creator is individual effort.
03
Organic and paid are disconnected
Creator marketing sits outside the media stack — separate budget, separate tools, no shared measurement.
03
The Solution

We make authentic creator marketing scalable.

01
Find the right creators.
LIA vets and onboards creators at scale, collecting paid amplification rights at onboarding.
02
Run campaigns autonomously.
LIA briefs creators, reviews content, and manages the full workflow from brief to go-live.
03
Measure and scale as paid media.
LIA tracks what works and promotes top content into paid channels.
04
Market

€33B spent on creator marketing, of which €10B is infrastructure we replace

LIA’s opportunity — €10B
15%
10%
5%
30%Paid amplification
40%Creator payments
Agencies
Internal teams
Software
Market growing 33% YoY
05
Why Now

Creator marketing is growing 33% a year and the cost to automate it has dropped 600x.

2020 2023 2026 €60/M €0.09/M €10B €33B Creator marketing spend LLM token cost — 600x decline
06
01 — Find the right creators

LIA autonomously sources creators by analysing content and audience data against brand fit.

Today
Sourcing creators requires a team manually searching and outreaching, or agencies.
Collecting paid amplification rights is a manual bottleneck and contractual pain.
The best-performing creators are the hardest to manage at volume.
With LIA
LIA autonomously sources creators by analysing content and audience data against brand fit.
Paid amplification rights collected at onboarding, before the first post.
Run nano and micro creators in the thousands autonomously.
Watch full demo →
07
02 — Run campaigns autonomously

LIA briefs creators, reviews content, and manages the full workflow from brief to go-live.

Today
Every creator gets a generic brief.
Content reviewed by hand — the team becomes a bottleneck before every go-live.
The team spends its time chasing creators instead of running strategy.
With LIA
Each creator gets a brief tailored to their style and audience.
AI reviews content against brand guidelines before it goes live.
Creators onboard, get briefed, submit, and get reminded through one agentic system.
Watch full demo →
08
03 — Measure and scale as paid media

LIA tracks what works and promotes top content into paid channels.

Today
Organic and paid live in separate tools, separate teams, separate budgets.
Creator content is one-shot — goes live, dies. No systematic amplification.
Each campaign starts from zero. Past performance doesn’t shape future decisions.
With LIA
One view across organic and paid performance.
Top-performing content promoted into paid channels automatically.
Results feed back into creator selection and briefs. The system gets better over time.
Watch full demo →
09
Business Model

10% fee on managed creator spend

Undercuts agencies — they charge 20–30%
Pay for performance — LIA only earns when spend flows through the platform
No ceiling — the more brands spend on creators, the more LIA earns
10
Traction

V1 product live. HelloFresh as design partner.

V1 Product
Live
Instagram: deployed
TikTok and YouTube: shipping
Creator and brand portals operational
Design Partnership
HelloFresh
€66M/year creator marketing spend
€250K CVC investment
World’s largest meal-kit company
11
Landscape

How LIA compares to the alternatives

LIA SaaS Platforms
Aspire, Upfluence		 Agencies Agentio
Find the right creators ✓ ~ ~ ✓
Automate campaign ops ✓ ✗ ✗ ✓
Amplify into paid channels ✓ ~ ✗ ✓
Measure full-funnel performance ✓ ~ ✗ ~
Keep full control & visibility ✓ ~ ✗ ✗
✓ Yes ~ Partial ✗ No
12
Team

Why us

Tommaso Giudici
Tommaso Giudici
CEO & Co-Founder
Growth Strategy Lead at HelloFresh, working across the marketing mix of a top global D2C brand.
Lorenzo De Simone
Lorenzo De Simone
CTO & Co-Founder
AI Engineer. Enterprise AI applications for military and aerospace. Ex Data Scientist at Unilever.
13

LIA

The infrastructure of the world’s creator economy.

Tommaso Giudici — tommaso@withlia.ai Lorenzo De Simone — lorenzo@withlia.ai
14
Appendix
Value Creation

More creators. Better fit. Higher ROI.

What changes
KPI impacted
More creators
Run thousands of nano and micro creators instead of dozens.
Creators managed per team member
Better fit
AI matches on brand fit — every creator selected for your audience.
Campaign completion rate
More in paid
Ad rights from day one. Top content promoted into paid channels.
Share of Partnership Ads
Higher ROI
Each layer compounds the last.
Creator programme ROI
Appendix
Mission

We make authentic creator marketing scalable.

Vision

The infrastructure of the world’s creator economy.